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MarkNow is a Law Firm committed to helping businesses protecting their valuable Intellectual Property Rights, focused on Trademarks, Designs, Copyright, Domain Names, Trade Secrets and Know-how.


At MarkNow we are conscious of the increasing importance of IP rights.


Whether your world involves ideas, brands, designs, domain names, know-how or trade secrets, MarkNow professionals will provide tailor made IP strategies and worldwide solutions.


​We assist you in Italy, Europe and internationally, having established strong commercial relationships with a network of qualified colleagues around the world.

Our specialist Intellectual Property legal services are very focused on your commercial needs and tailored to give you the best protection, today and tomorrow.

Our consultants' experience spans all industries, from manufacturing to service industries and more.


AVV. laura zana

WHAT WE DO


IP STRATEGY AND SEARCH ° FILING° REGISTRATION °PROSECUTION° SURVEILLANCE SERVICE° ANTI-COUNTERFITING ° UNFAIR COMPETITION ° TRADE SECRETS ° KNOW HOW​° CONTRACTS ° LICENSING ° ACQUISITIONS ° ASSIGNEMENTS ° INTERNET ° ONLINE ENFORCEMENT ° E-COMMERCE ° CEASE AND DESIST LETTER ° NEGOTIATIONS ° IP LITIGATION ° CUSTOMS MEASURES ° ALTERNATIVE DISPUTE RESOLUTION ° DOMAIN NAMES REASSIGNATION ° PRIVACY AND DATA PROTECTION ° COPYRIGHT ° INDICATION OF SOURCE ° MEDIA° GDPR

Our purpose is offering you the broadest protection for your Intellectual Property Rights, providing a full range of IP services, from their filing to their registration, enforcement and related contracts. We offer worldwide and cost-efficient support.

TRADEMARKS
Registering trademarks is an essential step to identify your goods and services and to retaining your brand’s distinctiveness: trademarks are your business’ badge of origin. The advantages of registering a trademark are significant: it confers on the proprietor exclusive rights therein; it reduces the risk of others picking the same signs for their new goods or services; the proprietor of a trademark is entitled to prevent all third parties not having his consent from using his trademark in the course of trade.​​​​


DOMAIN NAMES
Registering your domain name is a required step for your online business as well as for expanding your business visibility. Administrative procedures (UDRP, URS, .it domain dispute) are available for alternative dispute resolution relating to domain names, whereas you already own a trademark and your domain has already be taken.


DESIGNS
Registering your industrial design means protecting  the external visual appearance and ornamentation of your product, when it has novelty and individual character. Design protection encourages innovation and development of new products and investment in their production. A registered design confers on its holder the exclusive right to use it and to prevent any third party not having his consent from using it. In some countries, also an unregistered design confers on its holder the right to prevent any third party from  copying it.

Qualified Italian Lawyer - Avvocato (Ordine degli Avvocati di Milano)
Professional representative before EUIPO and Italian UIBM.


Expertise: Trademarks; Domain Names; Designs; Unfair Competition; Know-how; Contracts; IP rights Enforcement, Privacy and Data Protection.


Languages: Italian; English; Spanish.
Based in Milan and Lugano.

After returning from professional experiences abroad, in Spain, UK and Australia and working with well recognized boutique IP firms in Milan, Laura manages the worldwide portfolios of trademarks and other IP rights of her clients, operating in a range of sectors, including, fashion, furnitures, packaging, trade fair, food & wine, beauty & personal care, media and IT, non profit.
She specialized in Italian and European Law and advises clients on infringement and unfair competition matters.

E-mail: info@marknow.net

MEMBERSHIPs

our approach


we believe in a unique and customized intellectual property consulting experience for each and every client.

WHO WE ARE


With over a decade of experience in Intellectual Property, MarkNow attorneys provide highly qualified assistance in connection with trademarks, designs, domain names, know-how and other IP rights.
Our attorneys are qualified to act directly before the Italian Courts and European Offices and are able to assist their clients internationally through an excellent network of colleagues around the world.

our services

legal & intellectual property